Brand strategy & creative direction
Art direction, concept & content
Design your own phone. A configurator that lets you create your own Smart Cover, with an NFC chip that takes over your phone’s interface.
How do you make a phone feel personal before someone even switches it on? Samsung Mobile wanted to give people more than a beautiful device. They wanted to give them something to create.
The result was #MyGalaxy, a campaign that invited users to design their own Smart Cover, complete with an NFC chip that transformed the phone’s interface to match their design.
I was responsible for the art direction, concept development and content visualisation of the campaign.
Together we created an online configurator that let users design their own Smart Cover while keeping every design true to the Samsung brand. Carefully curated templates, graphics and layouts gave people plenty of creative freedom without compromising the visual identity.
“#MyGalaxy turned personalisation from a feature into the idea itself.”SAMSUNG MOBILE · #MYGALAXY