Brand strategy & creative direction
Brand identity & brandbook
Shared leadership programs that take teams into nature.
Leadership is usually a pyramid: responsibility at the top, everyone else below.
How do you brand a different kind of leadership, shared across the whole team?
We turned the pyramid into a circle.
A shape without a top or a bottom, built from individual marks. Each one has its own place, but together they form something stronger. The circle became the symbol for shared leadership and, naturally, one of the three O’s in Out of Office.
From there, we built the identity: the tagline Distribute leadership to boost team resilience, a grounded outdoor palette, and photography centred around people, connection and nature.
“Out of Office helps you take the first steps. The rest of the circle, you form yourself.”THE CREATIVE RATIONALE