House of
Inclusion

Inclusion is serious work, and most of it looks the part. Soft colours, careful words, a photo of a diverse team looking pleased.

So how do you build a brand about belonging that refuses to be polite about it?

I took the name literally and tipped it over. Let’s bring down the house.

The house sits on its side, purple runs at full volume, and the type is set to be read from across the street. Every asset is built for a billboard first and a slide deck second.