Brand strategy & creative direction
Brand strategy, identity & brandbook
A cloud consultancy built on partnership, transparency and technical expertise.
Cloud consultancies can feel technical and distant. Blackbird is different: they become part of your team, lead by example and share their work openly on GitHub.
How do you build a cloud brand that feels genuinely human, without losing technical credibility?
We positioned Blackbird as the partner in crime of the cloud world: technically sharp, radically open and always part of the team.
From there, I built the brand from strategy to identity: defining the positioning, personality and values, then translating them into a visual world centred around the blackbird. A graphic bird, mono logo and one orange dot, surrounded by warm tones, rounded shapes and playful moments like Wanna fly?
The full concept came together in the brandbook and an explainer video, bringing the strategy, story and visual identity into one clear system.
“Fully reliable cloud based solutions. No worries, we got you.”THE BRAND ESSENCE